Collaboration with Saudi Arabia’s leading travel services provider will elevate automotive and adventure travel for car lovers

Riyadh, Saudi Arabia; 27 September, 2023: SEVEN Experience, a pioneer in exotic cars and automotive experiences in Saudi Arabia, is partnering with the Kingdom’s leading travel company Almosafer (part of Seera Group), to create unique motoring experiences for exotic car enthusiasts from across Saudi Arabia and beyond.

This collaboration marks a significant opportunity for SEVEN Experience to leverage the expertise and comprehensive range of travel management services offered by Almosafer to facilitate an unparalleled and inspired experience for discerning travel and cars lovers.

SEVEN Experience will leverage Almosafer’s portfolio of businesses to facilitate travel bookings to automotive events within KSA and other destinations, through Almosafer’s consumer travel channels. Discover Saudi, Almosafer’s destination management company, will further provide support through its MICE capabilities for SEVEN Experience event-related needs. The extensive travel services offering of Almosafer will enable SEVEN Experience to craft memorable journeys and trip routes in Saudi Arabia and globally.

Individual experiences and trips offered by SEVEN will also be made available on Almosafer Activities, a holistic tours and activities digital platform for the KSA market, to pave the way for SEVEN Experience to reach a wider audience in the region and beyond. These experiences will include a curated series of road trips through the diverse landscapes of Saudi Arabia. These journeys will help showcase the country’s breathtaking natural beauty, historical landmarks, and vibrant culture. Almosafer will also offer support and collaborate for any exotic cars’ events and experiences.

Adel Alrajab, CEO , SEVEN Experience, said: "Our new partnership with Almosafer, a leading name in the travel industry, takes us one step closer to providing travel enthusiasts with a new way to enjoy a dream driving experience. Building on Almosafer’s expertise in the field, visitors can experience the thrill of a hassle-free drive on diverse terrains through the Kingdom with a choice offering from our fleet of exotic supercars. Offering a distinctive way to adventure, this collaboration will enable more guests from the region and around the world to celebrate both their love of travel and fulfil their motoring dreams."

Fahad Alobailan, Chief Tourism Officer at Almosafer, said: "Saudi Arabia offers a wealth of untapped natural beauty and its rich history and timeless cultural treasures are perfect for exploration by road. As the Kingdom grows in stature as an alluring destination for an authentic Middle Eastern experience, there is greater demand for experiential luxury travel that offers curated and bespoke services. Our collaboration with SEVEN Experience aligns perfectly with our commitment to support the tourism pillar goals of Saudi Vision 2030 and elevate the travel experiences of domestic and international visitors in line with emerging trends and the diverse range of interests."

With its experience in crafting tailor-made road trip experiences and events, SEVEN Experience will utilise its extensive knowledge of Saudi Arabia’s landscapes and cultural landmarks to curate the most scenic and culturally rich routes. From bringing together fellow road trip enthusiasts to undertaking all aspects of logistics management and ensuring road safety, SEVEN Experience will capture the essence of the road trip to inspire and attract more travellers and offer on-site activation for Almosafer’s services at the various destinations locally and globally.

The upcoming road trips include the 700 km South Run 2023 that offers a combination of driving, diving and hiking experiences for up to 50 driving enthusiasts along the southern side of the Kingdom. Early next year, SEVEN Experience will organise the Alula Classic Car Rally through the picturesque landscapes of Madinah, AlUla, and Neom to promote local tourism and satisfy the thirst for exploration. Also, the Riyadh Car Show that will be organized by SEVEN in March 2024.